Hi! I'm Annabel.

A marketing all rounder providing support for organisations that need someone to take ownership, lead strategy and execute across channels.

Whether you need extra support for your team, help with specific projects or someone to bring everything together, I bring structure, clarity and effective delivery.

Areas of expertise

Marketing and Communications Strategy

Development of strategy, including objective setting, audience definition, segmentation and insight, positioning, targeting, brand development, journey mapping, creative and campaign planning

Content and Storytelling

Content planning and creation from digital through to flyers and everything in-between, support for events and pitches

Campaign execution and optimisation and evergreen marketing activities including set up, activation, testing, optimisation and reporting

Marketing Management

Project and Stakeholder Management

Stakeholder, partnership and agency management.

Agency Support

Client management, strategy and project management. Senior adhoc support.

Strategic marketing and fundraising project support.

IGOs and NGOs

Experience